PRESS RELEASE

CHER TO HEADLINE THE COLOSSEUM AT CAESARS PALACE, LAS VEGAS

World's Number One Pop Icon inks three-year deal with AEG Live

February 7, 2008 (LAS VEGAS) - The legendary Cher today confirmed a long-lived rumor that she will headline in Las Vegas at The Colosseum at Caesars Palace beginning May 6.

The performance agreement, which is in partnership with AEG Live, includes approximately 200 shows over a span of three years.

Cher at The Colosseum, an impressive spectacle designed exclusively for the 4,300-seat venue, will feature countless chart-topping hits from the artist's unparalleled career. The show will be complimented by extraordinary choreography from Doriana Sanchez, state-of-the-art lighting and special effects and breathtaking costumes designed by the world-renowned fashion icon, Bob Mackie.

"I started in Vegas at Caesars, so I've come full circle," Cher said. "I'm back and I plan to give my fans the best experience yet. I think everybody knows I only do things in a big way."

A world famous superstar for more than 40 years, the Oscar and Emmy-winning performer has conquered every endeavor - concerts, recordings, Broadway, TV, movies, film directing and books. Cher has released more than 25 albums and sold over 100 million records worldwide in her Grammy-winning solo recording career.

"The fan anticipation leading up to this announcement has been unprecedented," said John Meglen, co-CEO and President of AEG Live/Concerts West. "Cher's talent is legendary around the globe and there is simply no one like her. AEG Live is proud to be involved with Cher in a project that once again reinforces Las Vegas as the entertainment capital of the world."

"Cher's name in one word encapsulates icon, award-winning legend, and captivating performer. There is only one home for someone of that legendary status- the most recognized casino brand in the world, Caesars Palace," said Caesars Palace President, Gary Selesner. "Caesars is pleased to welcome Cher back to Las Vegas' most prestigious entertainment address, The Colosseum, joining Bette Midler and Elton John."

Tickets for Cher go on sale today. The 90-minute show will be presented at 7:30 p.m. four nights a week on Tuesday, Wednesday, Saturday and Sunday (dark Monday, Thursday and Friday). Tickets for performances from May 6 through August 31 are on sale now and can be purchased by calling 1-866-510-CHER (2437) or on-line at www.ticketmaster.com, keyword "Cher". Tickets may also be purchased in person at The Colosseum at Caesars Palace Box Office open daily from 10 a.m. to 10 p.m. For groups of 20 or more, call 702-731-7208.

Ticket prices are $95, $140, $175 and $250. Visit cher.aeglive.com for more information on Cher at The Colosseum at Caesars Palace.

AEG Live
AEG Live, the live-entertainment division of Los Angeles based AEG is dedicated to all aspects of live contemporary music performance, touring for a variety of programming and multi-media production. One of the largest concert promotion and touring companies in the world, AEG Live is comprised of special event, broadcast and exhibition divisions, and operates and owns numerous state of the art venues nationwide. Current AEG Live tours and productions include Celine Dion A New Day... at The Colosseum at Caesars Palace and "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts of King Tut. Recent and current promoted concert tours include Justin Timberlake, Christina Aguilera, Prince, Bon Jovi, Usher, Nickelback, Kenny Chesney, Rod Stewart, and Paul McCartney. AEG Live also co-produces the New Orleans Jazz & Heritage Festival. Goldenvoice, the company's southern California-based regional promotion division, created and operates the award winning annual Coachella Valley Music & Arts Festival.

About Caesars Palace
Caesars Palace is the world's best known resort-casino, celebrating the glory that was Greece and the grandeur that was Rome, in an 85-acre destination location that sets the standard for entertainment, dining and luxury. Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the world's top luxury resorts known for their originality and beauty and features 3,348 hotel guest rooms and suites, 25 unique restaurants and cafes, 4.5-acre Garden of the Gods pools and gardens, 50,000 square foot Qua Baths & Spa and 240,000 square feet of premium meeting and convention space. The 4,100-seat Colosseum sits just steps from celebrity chef restaurants and the acclaimed Forum Shops at Caesars and spotlights world class entertainers such as Bette Midler, Elton John, Jerry Seinfeld and starting in May 2008, Cher. Journalists can access media materials and request high-resolution image downloads at media.harrahs.com.